business
Twisted X CEO Prasad Reddy on Why the Decatur Shoemaker Is Betting on ‘Made in USA’
Summary by The Dallas Editorial Desk · Based on reporting by Lauren Lawley Head , Dallas Innovates
· July 22, 2026
· 1 min read
Dallas Innovates, Every Day: Here's what's new + next in North Texas. Decatur-based Twisted X is bringing some of its footwear manufacturing back to the United States, and CEO Prasad Reddy says it’s just the beginning. The company launched its Built in the USA Collection July 4, assembling the li...
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Summary created by The Dallas Editorial Desk — automated, rule-governed Original reporting Lauren Lawley Head, Dallas Innovates Original story Read at the source Source published Jul 22, 2026 Indexed here Jul 22, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key takeaway The company launched its Built in the USA Collection July 4, assembling the line domestically using globally sourced materials.
Why this matters in The Dallas
The decision by Twisted X to bring some of its footwear manufacturing back to the United States has implications for the local economy in Dallas County. As a city surrounded by the larger Dallas metro area, the smaller incorporated city of Dallas will likely feel the effects of this shift in manufacturing. With Twisted X based in nearby Decatur, the move to assemble its Built in the USA Collection domestically could lead to increased economic activity and potential job opportunities in the region. The fact that Twisted X is using globally sourced materials for its domestic manufacturing also highlights the complex nature of international trade and its impact on local businesses. As the company continues to invest in domestic manufacturing, it will be worth watching how this decision affects the local workforce and economy in Dallas and surrounding areas.
About this story
Original reporting by Dallas Innovates . The Dallas surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit Dallas Innovates . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 22, 2026 ·
Source: Dallas Innovates ·
Reading time: 1 min
Frequently asked about this story
What is this story about? Dallas Innovates, Every Day: Here's what's new + next in North Texas. Decatur-based Twisted X is bringing some of its footwear manufacturing back to the United States, and CEO Prasad Reddy says it’s just the beginning. The company launched its Built in the USA Collection July 4, assembling the li...
When was this published? This article was first published on July 22, 2026 by Dallas Innovates and curated for The Dallas readers.
Who reported this story? This story was reported by Lauren Lawley Head at Dallas Innovates. To learn more about how The Dallas selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Dallas, or browse our daily briefing and topic hubs .
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