Irving-Based Michaels Brings 3D, AR to Custom Framing

Summary by The Dallas Editorial Desk · Based on reporting by John Egan, Dallas Innovates · August 25, 2026 · 1 min read

Dallas Innovates, Every Day: Here's what's new + next in North Texas. The Michaels Cos. Inc., an Irving-based arts and crafts retailer, turned to 3D and augmented reality technology to modernize its picture-framing business. Michaels said its new 3D- and AR-supported frame builder lets customers ...

Why this matters in The Dallas

The introduction of 3D and augmented reality technology to Michaels' custom framing business could have a significant impact on the local retail landscape. As an Irving-based company, Michaels is leveraging innovation to stay competitive in the North Texas market. This move could also influence how other local businesses approach customer experience and online ordering. With the Dallas Independent School District serving the city of Dallas, where Michaels is surrounded, the company's commitment to technology may also inspire local students interested in arts, crafts, and design. The fact that customers can now save a design for an in-store framing specialist to complete also underscores the importance of maintaining a strong brick-and-mortar presence, even as online capabilities expand. As Michaels continues to evolve its business model, it will be worth watching how this blend of online and in-store services affects its customer base and overall sales.

About this story

Original reporting by Dallas Innovates. The Dallas selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page.

For the complete original report, visit Dallas Innovates. Have a tip or correction? Contact the editor.

Category: business · Published: August 25, 2026 · Source: Dallas Innovates · Reading time: 1 min

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