Callaway CEO apologizes after ‘misogynistic’ ad with Frisco’s Good Good Golf

Summary by The Dallas Editorial Desk · Based on reporting by Alyssa Fields, Dallas Observer · August 25, 2026 · 1 min read

This advertisement was a bad, bad idea on the part of Callaway and Frisco-based Good Good Golf.

Why this matters in The Dallas

The fallout from Callaway's ill-conceived ad with Frisco's Good Good Golf has significant implications for the local golf community. As a city surrounded by Dallas, the incorporated city of Dallas has a unique relationship with its neighboring municipalities, and the reputation of local businesses can have a ripple effect. Frisco, in particular, has established itself as a hub for golf enthusiasts, with numerous courses and golf-related businesses calling the city home. The association with a company that has been accused of promoting misogynistic content may damage the reputation of Frisco's golf scene and deter visitors. Local golfers and business owners will be watching to see how Good Good Golf responds to the backlash and whether the company can recover from this misstep. The incident also raises questions about the vetting process for partnerships between local businesses and national brands.

About this story

Original reporting by Dallas Observer. The Dallas selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page.

For the complete original report, visit Dallas Observer. Have a tip or correction? Contact the editor.

Category: News · Published: August 25, 2026 · Source: Dallas Observer · Reading time: 1 min

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Every story on The Dallas is curated and checked against the original publisher's reporting, and contextualized for our readers. We do not republish full articles — we link back to the source, summarize the key facts under fair use, and add the local or topical relevance that our audience needs. Our editorial standards and corrections policy are public: see thedallas.org/editorial-standards.

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